Step 1

My first step was to find out the dictionary definition of 'moral'. As I don't want to follow what I think a moral is and half way through the project find out I was wrong.

Moral:

1. concerned with the principles of right or wrong behaviour
2. concerned with or derived from the code of behaviour that is considered right or acceptable in a particular society.
3. examining the nature of ethics and the foundations of good and bad character and conduct.
4. holding or manifesting high principles for proper conduct.
5. a lesson that can be derived from a story or experience.
6. standards of behaviour; principles of right and wrong.

So, morals are what a person or society sees as right or wrong behaviour.